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This ingredient is found in the Wickedly Potent!™ Vegan Hemp+ Toothpastes! and Vegan Coconut+ Toothpaste!
Bentonite Clay is very like activated charcoal powder in that it is a natural detoxifier. When hydrated, with water or apple cider vinegar, Bentonite Clay hosts a charge that DRAWS IN TOXINS (and carries them out!).
Bentonite Clay is often used for skin treatment, pulling out impurities from the exterior; however, it can be effective internally and protect from heavy metals, toxins, and chemicals. So it is safe for consumption in the correct quantities.
It does this by the hydration process, along with gaining a charge, once Bentonite is soaked it rapidly swells and becomes porous like a sponge on the microscopic level.
Bentonite Clay is also amazing at bringing minerals to the body and can help with digestive issues, common ones such as acid reflux, gas and bloating, and constipation. That is why this natural clay can be used externally or internally as a detoxifier and promote overall health.